Personal Profile
    William M. Roberts
    Studio One
    9 Fox Lane
    Foxboro, MA 02035
    (508) 543-9821

SUMMARY
Twenty-five years as a senior manager and creative director. Highly effective creative skills. Perceptive
hands-on business practices. Elevated advertising agency and corporate business to higher levels of growth, expansion and profitability through creative evaluation and proactive solutions.

BUSINESS DISCIPLINES
Creative advertising/marketing campaign development
Empowering team leadership skills
Strategic direct marketing program development
Visionary key account profiling
Highly effective employee mentor and coaching skills
Dynamic new account presenter                                  

CREATIVE ASSIGNMENTS
Currently developing and producing several WWW programs.
Created many corporate identity, national ads, brochures and direct mail programs.
Written numerous editorial articles, new account presentations, print ads, radio/TV
    spots and multi-media presentations.
Art Directed and designed all aspects of mar/com projects from concept to
    final delivery.
Create and maintain accurate, time sensitive production scheduling.
Qualify creative, printing and video production vendor capabilities, pricing structures
    and final selection.
Proficient at both PC and MAC graphics programs and platforms.

PROFESSIONAL EXPERIENCE
STUDIO ONE, Foxboro, MA  1997 - Present
Consultant -  Management and Creative
Focused in creating corporate communications, supporting sales, marketing and advertising.
Design and produce direct response advertising collateral projects.
Direct freelance creative teams in production of advertising, collateral, corporate identity and
   direct marketing programs.
Responsible for design, copy, photography and project management for WWW development
    and production.
Have worked extended assignments for Ziff Davis/Comdex, Fidelity Investments, TFA Advertising,
    and several other advertising agencies and corporations.

Harte-Hanks, Brockton, MA, 1996
V.P. Client Service
Strengthened client relationships at senior management levels.
Restructured a thirty-person client services department. Hired and promoted account supervisors
    and several support personnel.
Designed and implemented internal sales motivation program resulting in more than 200k in new sales
    in a ninety day period.
Supervised the addition of several new accounts including SAP, Digital and Paine Webber.

DJM MARKETING, San Diego, Los Angeles, 1990 - 1996
V.P. Advertising
Created national business-to-business and retail advertising programs for a client base of
    16 hardware and software accounts.
Conceived the creative approach and introduction of more than 150 new products resulting in as
    much as a 25% market share increase.
Developed creative concepts resulting in co-partnering of non-competing hardware and software
    companies resulting in expanded sales in new market channels.
Responsible for the creative design and production of brochures, newsletters, trade show booth
    graphics, national ads and video production. All of which produced highly qualified direct
    response sales leads.

BERKMAN & DANIELS, Advertising & Public Relations - San Diego 1988 - 1990
V.P. Advertising/Marketing
Managed all creative department and client service personnel.
Responsible for all conceptual copy, photography, art direction and graphic design.
Initial and final approval and presentation of all creative.
Supervised the creative production of radio, TV, print and video productions.

EXXPOMEDIA, Interactive Electronic Advertising Media - Seattle, Honolulu, San Diego, 1978 - 1988
President
Wrote and implemented annual marketing and advertising, income and expense business plans.
Responsible for expansion of operations to Honolulu and San Diego.
Produced more than 300 interactive video commercials depicting the benefits provided to the travel
    and visitor industry from Vancouver B.C. to Mexico and Hawaii.
Managed more than 150 employees.

LAYOUT - DESIGN - ART DIRECTION - PHOTOGRAPHY
Magazines, Book layout and illustration, corporate brochures, annual reports, magazine and newspaper ads,
newsletters, corporate identity programs, type design, logo design, slide show and power point shows, video,
film and sound production, 4x5 - 2 1/4 - 35mm studio and field photography.

COMPANIES SERVED
Rational Software, Sanyo America, Teac Industrial, Fidelity Investments, Ziff Davis/COMDEX, Scudder,
Lotus, Digital, Zero Stantron, Unifiber, Borden Plastics, Action Instruments, Delaware Group, Paine Webber,
American Healthcare Systems, Eddie Bauer and more.

EDUCATION
University of Washington, Seattle, WA - Marketing
University of Bridgeport, Bridgeport, CT - Graphic Design, Illustration
Paier College of Art, Hamden, CT - Illustration and Graphic Design Major
Sales Training Institute, Seattle, WA - Sales & Marketing
Dr. Stephen Covey’s course: 7 Habits of Highly Effective People

SKILLS
Currently studying HTML and working in Visual Basic, Front Page and Liquid Motion.
Proficient at PageMaker, Quark, Photoshop, Illustrator, Corel, Microsoft Office, Excel, Power Point
    and many other management and graphics programs.
Many industry art direction, design and photography awards.

Contact Information

Bill Roberts
Telephone:(508) 543-9821
Foxboro, MA 02035

Send e-mail to [email protected]
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Last modified: November 01, 1998
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